SWEEDISH NEWSPAPER DAGENS INDUSTRI - ZOO

- When the whole world's gone viral,
what’s an old fashioned medium like the newspaper to do?
- Poke fun at them, obviously.
- Dagens Industri takes a wry look at the viral advertising trend.



- Augmented reality code in the tongue
- Hold up to web cam to enter the “Adidas Originals Neighbourhood”
- Each shoe allows access to a different game
- Over 50,000 views on You Tube
- Comments are far from complimentary

RED BULL - TAHITI 360 IMMERSIVE PROJECT

- Immersive Media provides 360°, full motion, interactive video.
- Brings viewers closer to the action than ever before.
- Access to unique footage.
- Shot by professional surfers with a 360° fish eye camera.
- Gives viewers a 360° view of the famous Tahitian lefthander.
- Use mouse to control their view and look up, down, left and right.

IKEA - FACEBOOK TAGGING CAMPAIGN

- Created a Facebook profile for the manager of the new store.
- Uploaded photos of the IKEA showrooms to his photo album.
- Friends were invited to tag items in the photos for their chance to win them.
- Showcase video viewed 115,000 times on YouTube since November.

BURGERKING'S WHOPPER SACRIFICE

- Offered users a free Whopper to dump 10 of their Facebook friends
- Over 200,000 friends were “de-friended” in a week

ANTI-GUN CRIME - CHOOSE A DIFFERENT ENDING

- Interactive film where you decide what happens next
- Carry a knife / Don’t carry a knife
- Get involved / Walk away from a fight
- Kill / Be Killed & Ultimately Live / die

DIESEL - THE HEIDIES 2007

- Hacked the Diesel website
- Took sales man & new Diesel Intimate range hostage
- Viewers could suggest ways to torture him
- Averaged 100,000 visits by day 3, tripling the site’s daily traffic.

BURGERKING'S SUBSERVIENT CHICKEN - 2004-2007

- Chicken your way
- Responds to 300 commands
- More than 500 million visits in18 months

THE HERO - A MOVIE ABOUT YOU OR SOMEONE YOU KNOW

- Most successful viral ad ever
- Over 14 million unique visits in 8 weeks

ELF YOURSELF

- From OfficeMax.com
- Turn yourself into an Elf.
- Powered by JibJab
- A variety of all-singing, all-dancing e-cards.

HEADRUSH 2001 - FIRST VIRAL CLIP

- A test to see whether virals could really be spread.
- 500,000 visits said they could.