SWEEDISH NEWSPAPER DAGENS INDUSTRI - ZOO

- When the whole world's gone viral,
what’s an old fashioned medium like the newspaper to do?
- Poke fun at them, obviously.
- Dagens Industri takes a wry look at the viral advertising trend.



- Augmented reality code in the tongue
- Hold up to web cam to enter the “Adidas Originals Neighbourhood”
- Each shoe allows access to a different game
- Over 50,000 views on You Tube
- Comments are far from complimentary